The anti-Greta: A conservative think tank sponsors teen who denies climate science – “It does bear resemblance to a model we use called the 4d’s: dismiss the message, distort the facts, distract the audience, and express dismay at the whole thing”

By Desmond Butler and Juliet Eilperin
24 February 2020

(The Washington Post) – For climate skeptics, it’s hard to compete with the youthful appeal of global phenomenon Greta Thunberg. But one U.S. think tank hopes it’s found an answer: the anti-Greta.

Naomi Seibt is a 19-year-old German who, like Greta, is blond, eloquent and European. But Naomi denounces “climate alarmism,” calls climate consciousness “a despicably anti-human ideology,” and has even deployed Greta’s now famous “How dare you?” line to take on the mainstream German media.

“She’s a fantastic voice for free markets and for climate realism,” said James Taylor, director of the Arthur B. Robinson Center for Climate and Environmental Policy at the Heartland Institute, an influential libertarian think tank in suburban Chicago that has the ear of the Trump administration.

In December, Heartland headlined Naomi at its forum at the UN climate conference in Madrid, where Taylor described her as “the star” of the show. Last month, Heartland hired Naomi as the young face of its campaign to question the scientific consensus that human activity is causing dangerous global warming.

“Naomi Seibt vs. Greta Thunberg: whom should we trust?” asked Heartland in a digital video. Later this week, Naomi is set to make her American debut at the Conservative Political Action Conference, or CPAC, a high-profile annual gathering just outside Washington of right-leaning activists.

If imitation is the highest form of flattery, Heartland’s tactics amount to an acknowledgment that Greta has touched a nerve, especially among teens and young adults. Since launching her protest two years ago outside the Swedish parliament at age 15, Greta has sparked youth protests across the globe and in 2019 was named Time magazine’s “Person of the Year,” the youngest to ever win the honor. […]

Graham Brookie directs the Digital Forensic Research Lab, an arm of the nonprofit Atlantic Council that works to identify and expose disinformation. While the campaign “is not outright disinformation,” Brookie said in an email, it “does bear resemblance to a model we use called the 4d’s — dismiss the message, distort the facts, distract the audience, and express dismay at the whole thing.”

Brookie added: “The tactic is intended to create an equivalency in spokespeople and message. In this case, it is a false equivalency between a message based in climate science that went viral organically and a message based in climate skepticism trying to catch up using paid promotion.” [more]

The anti-Greta: A conservative think tank takes on the global phenomenon